Menu vs. Recipe

Frontiers Digital is a boutique advertising agency specialized in digital marketing. We custom make advertising plan and local communication strategy for your marketing campaign. This is the menu.

So, what is the recipe?

We realize that data always is the center of an online marketing strategy. That's why we are so enthusiastic and even stubborn on using it to get the best result.

How?

First, we understand so well how search engines work. Our founder, Eddie Choi, is a renowned advocate in the region for supporting the search marketing development worldwide. He also is the Global Advisor of Search Engine Strategies - the world's no.1 search marketing conference. Eddie not only speaks at international search marketing conferences, but also writes column and publishes white papers on search marketing topics.

Second, the main difference between scientists and artists is that while scientists study the world that is, or the actual world; artists study the world to be, or the possible world. Being the strategic marketers, we study the actuality instead of possibility. That explains why we track data from head to tail and identify the most suitable marketing mix for you. Don't get us wrong; we have the best artists who are taking care of something as important: your creatives.

Third, we have developed and specialized in 3S marketing model (Search, Social, and online Shopping). Based on 3S model, we craft engagement tactics for you to target your leads and bring them to your website. By the way, we don't play against the CPA rule and know exactly how it should be calculated.

Come talk to us. After all, Frontiers Digital has been the digital advertising company that brands have come to rely on when our recipes matter most.

Myth vs. Fact

To a lot of marketers, SEO still holds many myths. Among them, there is one big myth that has gained its longevity as a star: "SEO is all about ranking no. 1 in search engines."

Now that ranking no. 1 in search engines is a myth of SEO, what is the fact?

SEO is about integrating business insight, study of usability and content communication of the website, and technical refinement into one package. At least this is Frontiers Digital's unique practice in the market especially in this region.

Here's how we approach. We work backward by investigating your organic traffic and spotting the best opportunity for you: Your target customers' buying intentions. With our top-notch competitive analysis, you are able to not only understand why you cannot be found by your customers in the search engines, but also grasp your best shot to outrank your competitors.

While our on-page optimization process that guides you through on how to develop and compose search-friendly content, our off-page diagnosis not only identify everything that prohibits the search engines from crawling your content, but also help averaging the score of ranking on every page over the whole website.

What's more, our web analytics service goes hand in hand with the SEO treatment which enables you to see the growth of the numbers and the answers that you have been seeking for your business.

Listening vs. Engaging

The exponential growth of people using social media is indeed affecting the way we do marketing. When you know millions of your target audience are spending hours of their time on social networking sites, you know you can't miss out the social media in your marketing plan.

Nevertheless, social marketing is a different species that traditional marketing wisdoms do not apply. As a matter of fact, social marketing is not advertising nor selling, but information sharing instead. And our job is to induce those sharing and inspire people.

Unfortunately, in cyber social space, there are fans or followers who have the least loyalty compare to real friends or customers. You might also have the microbloggers who are not necessarily your brand ambassadors. Our social marketing solution is developed with the goals to not only turn observers into fans, but also convert fan attention into lead generation. In fact, Frontiers Digital has a unique methodology to measure social marketing metrics. Our self-developed social analytics tool is capable of monitoring the life cycle of your social marketing campaign. It also analyzes and compares your web traffic against the social sentiment, enabling you to go beyond just listening.

Frontiers Digital has been managing a lot of social marketing campaigns for the famous brands such as Starbucks, Zespri, Bank of Communications, HKTDC, Tourism Queensland, and more.

Human vs. Machine

To increase your organization's visibility in search engines, other than using SEO, you can also bid against other advertisers to secure paid sponsored listings on keywords relevant to your business.

Unlike the rest of the world, in China where one platform accounts for 80% e-commerce business, transactional searches seldom coincide with informational searches in one search engine. To tackle this situation, we have developed a unique practice of combined semantics research. It not only adds social context into the keyword research methodology for B2C, but also analyzes the supply side and demand side semantics for B2B. Furthermore, our semantics research is not a mechanical process that leaves everything to the machines and tools. Instead, we will work with our clients in the entire strategy making process so as to fully understand the brand and product attributes before starting our works.

Data transparency is a scarcity in China. Ironically, it also is a necessity to execute scientific approach for search engine marketing. For this reason, we have made great efforts to get this rarity and integrate it into our search engine marketing practice. In fact, we have technical resources that let us to programmatically interface with the Chinese search engines and e-commerce platforms for data mining. This will drastically add value to the executability of our search strategy.

To do PPC (pay per click) right, it requires (excellent) human and machine as well. In Frontiers Digital, we pride ourselves on having both. Our scope of work includes keyword semantics research, keyword strategy development, ad copy composition, bid automation, keyword analytics, etc.

Online to Offline

In April 2010, Frontiers Digital was acquired by Milton Exhibits Group. The strategic merger of the two companies has further enhanced our service capability by combining the strength of Milton's on-ground and Frontiers Digital's online marketing expertise. Since we have brought online-to-offline (O2O) integration into reality, this unique O2O marketing solution has made Milton-Frontiers the first of its kind service provider in the region.

Besides Milton and Frontiers Digital, the Group also operates two sister brands in Asia - Concept Communications to provide private event marketing service and Outsmart to provide specialized trade show solution.

Eddie Choi, Founding Partner

Eddie is the founding partner of Frontiers Digital and the Executive Director of Milton Exhibits Group. Although Eddie studied classical theory of sociology in college and has a MBA, technology always has been a passion with him. He believes that a combination of technology and communication is what the modern marketing is heading towards in the future. Eddie is a member of Search Engine Strategies Global Advisory Board. He also is a columnist of Clickz Asia.

Edward Fung, General Manager

Edward truly is an early adopter of Internet advertising. He started his career with 24/7 Media Asia in 1999, and became the Sales Director of NetEase.com before joining Frontiers Digital. Edward's specialty is display advertising, particularly in China's unique market. He has worked with many global clients including Pepsi, Nike, Bank of Communications, Adidas, General Motors Shanghai, etc. to deliver impactful digital marketing campaigns.

Roland Broughton, Business Director

With over six years working experience in the media business in China, Roland has the best local know-how in marketing consultancy for the Fortune 500 in the China market. Search and social marketing strategy are his specialty. Roland can speak four different languages including Mandarin Chinese. This versatile communication capability enables him to understand not only the global, but also the local marketing dynamics. Roland indeed is the man who drives result.

Shanghai Office

Room 203,2/F Block E,No.492 Anhua Road, Changning District, Shanghai 200050 Tel:+86.21.5228.8760

Hong Kong Office

3/F Midas Plaza, 1 Tai Yau Street, Kowloon, Hong Kong Tel:+852.2805.2341

Founder's Insight

Social Footprint

Our Publication

Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a powerful mix of online channels to reach their target audience with accuracy and influence. The shift from push-based to pull- based promotion and then evolving into a direct consumer-to-consumer communications has created a new promise of marketing satisfaction. At the same time, new knowledge and practice are required for managing such new marketing mix for better execution, and most importantly, more accurate measurement in a marketing plan result.

To use China as the background market, this paper is written mainly to introduce a best practice for search and social marketing integration. It will explore the basics of how to engage target audience using search engines as well as how to tap into the growing number of conversations and consumer influence over the social media.

Click to download